Land-Based Sports Betting in New Jersey
After launching in 2018, New Jersey sports betting quickly became one of the most lucrative markets in the US. Bettors can find legal sportsbooks at casinos and racetracks as well as online, through online sports betting sites.
The history behind sports betting in New Jersey
Sports betting was not always so widely accepted, however, and the journey to legalization was a bumpy one. Here is a detailed overview of the rise of sports betting in the Garden State.
PASPA bans sports betting
President Bush signed a new law back in 1992, banning states from regulating or taxing sports betting. This new legislation was known as the Professional and Amateur Sports Protection Act (PASPA). Sports betting itself was already outlawed, prior to this new legislation, however, once the law took effect, states (outside of a few exceptions) were no longer allowed to regulate the activity.
This law gave an exception to Nevada, Oregon, Delaware, and Montana. At the time the bill came into effect, sports betting was already a huge commodity in Nevada. The other three states - Oregon, Delaware, and Montana - allowed regulated sports betting in certain places. Although this law was enforced country-wide, reports still continually proved that billions were being gambled yearly in US sports betting.
Supreme Court gives sports betting the go-ahead
After regulated sports betting had been restricted for 25 years, New Jersey finally won its battle and The U.S. Supreme Court declared PASPA unconstitutional. The 6-3 decision took down PASPA and states gained the right to establish regulated online gambling and sports betting within their own borders.
NJ sports betting brings growth
Since the regulation of sports betting has been made legal within New Jersey state borders, the Garden State has seen record growth. Although they haven't yet caught up to Nevada, New Jersey's monthly handle almost doubled from August to September. $96 million quickly turned into $184 million, however, it still came in behind Nevada's whopping $571 million throughout the month.
Where to participate in NJ sports betting
Monmouth Park Racetrack
Oceanport's Monmouth Park Racetrack was the first New Jersey property to open a physical sportsbook. After years of fighting for the legalization of sports betting and spending millions of dollars constructing a sports betting parlor with William Hill, the establishment witnessed the first legal sports wager placed in New Jersey. The bet was cast on June 14th, 2018 by Gov. Phil Murphy at a ceremony at Monmouth Park racetrack. Sports bettors can now enjoy the facilities and place bets at Monmouth Park.
The Borgata Hotel, Casino and Spa
One of several Atlantic City casinos, the Borgata Hotel, Casino and Spa is owned and operated by MGM Resorts International and has been the top grossing land-based casino here for some time. It was the first casino in Atlantic City to offer sports betting, opening its sportsbook the very day sports betting became legal in the state of New Jersey. Borgata’s sports betting lounge features 10 betting windows along with a large viewing area for watching big events. Situated in the space are 100 seats, each equipped with individual flat-screen monitors. In the first month of operation, the casino brought in $562,830 in sports betting revenue.
NBA star, Julius Erving, made the first bet at the sportsbook, wagering on the Philadelphia Eagles winning the Super Bowl.
On August 22, 2018, the casino partnered with GVC to launch its online sports betting app, known as playMGM, the second NJ sports betting app in New Jersey.
William Hill Sportsbook at Ocean Resort Casino
The northernmost hotel on Atlantic City's boardwalk, Ocean Resort Casino opened in the summer of 2018, after partnering with the renowned William Hill. Ocean Resort Casino is the revitalized property of the former $2.4 billion Revel casino. Partnering with William Hill gives the casino advantage as William Hill already dominates the casino industry in Nevada.
Ocean Resort Casino opened a sportsbook in June 2018, temporarily placed on their gaming floor. This 7,500-square-foot sports betting space is complete with a large viewing area, seven betting windows, self-serve betting kiosks and live in-play betting. During its first month of operation, Ocean Resort outranked other sportsbooks in regards to sports betting revenue. In July 2018 alone, the casino raked in over $1 million from sports betting. They opened their permanent sportsbook on September 6th, 2018, just before the start of NFL season.
FanDuel Sportsbook at The Meadowlands
The Meadowlands facility, part of the famous Meadowlands Sports Complex, is located in East Rutherford. It's strategic location - a short six miles from the MetLife Stadium where the New York Giants and New York Jets play and near Manhattan - gives it an advantage over other New Jersey sports betting facilities. Soon after the legalization of NJ sports betting, Paddy Power Betfair (PPB) acquired FanDuel and then partnered with The Meadowlands, becoming the retail and online/mobile sports betting partner for the sports complex. Officials at The Meadowlands decided to emphasize the FanDuel brand due to its wide recognition as the second-largest DFS company in the world.
A temporary FanDuel sportsbook launched on July 14, 2018, and spread out across 5,300 square feet with a capacity for up to 500 people. The viewing area has over 60 television screens and the area holds 15 sports betting windows. FanDuel launched its online sports betting site on September 1st with one of the strongest online/mobile sportsbooks in the state. The New Jersey Division of Gaming Enforcement released records showing that Fanduel had gross revenue of $3,060,367 in the month of August.
Bally's, Caesars, & Harrahs Casinos
These three Atlantic City casinos are all owned and operated under Caesars Entertainment. Caesars was well equipped to take advantage of the new NJ sports betting market after its years of sportsbook experience.
Bally's Wild Wild West casino became the third of the Atlantic City casinos to launch a brick-and-mortar sportsbook at the end of July 2018. Bally's features three large television screens, five smaller screens, and 30 comfortable leather chairs.
Caesars casino is located next to Bally's and guests have access to both properties, therefore the company doesn't intend to make sports betting available inside Caesars, however, Harrahs integrated sports betting just days after Bally's launch. The temporary sportsbook at Harrah's includes five large televisions, 28 leather chairs and six high top tables for sports fans until their more extravagant permanent facility is complete.
Golden Nugget Casino
Golden Nugget casino launched NJ sports betting in August 2018. Their brick-and-mortar location doesn't bring in as much traffic as its competitors, however, online, this casino is one of the leading companies in New Jersey gambling. Golden Nugget is currently leading the way in regards to virtual slot and online casino table games revenue.
The company partnered with SugarHouse Casino in Philly, in order to achieve its online sports betting site. PlaySugarHouse.com went live on August 23rd, 2018. However, reports have stated that this site will not be supporting bets on NBA games due to the fact that the casino owner, Tilman Fertitta, is also the owner of the Houston Rockets. Therefore, this poses a conflict of interest in the casino. Golden Nugget also operates alongside Betfair, making this casino the Garden State's premier online gambling licensee.
There are plans to bring Churchill Downs into Golden Nugget's realm of operation in the near future as well, which can only bring positive outcomes to the iGaming company.
Also located on the Atlantic City Boardwalk is the Resorts Casino which opened its sportsbook on August 15th, 2018. The area features four self-service kiosks, six betting windows, and a massive viewing area with 15 television screens. Partnering with The Stars Group and DraftKings, this casino offers mobile and online sports betting.
Tropicana Atlantic City
On September 6th, 2018, Tropicana Atlantic City, a casino hotel located on Atlantic City's boardwalk, announced its recent deal with William Hill to move forward with NJ sports betting. The William Hill Sportsbook at Tropicana Atlantic City launched in October 2018.
Hard Rock Atlantic City
Hard Rock Atlantic City partnered with Gaming Innovation Group and in October 2018 to introduce NJ sports betting. GiG already operates online gambling for Hard Rock Atlantic City so the partnership is really an extension. The partnership anticipates a sports betting launch sometime in early 2019.
Race to launch NJ sports betting
Now that NJ sports betting is legal and regulated, and sportsbooks are a legal commodity within the borderlines of the Garden State, NJ casinos and racetracks are racing to launch their own sportsbooks - nine of which are already up and running in New Jersey and eight with online sports betting sites. Seven of these are located at Atlantic City casinos.